Over the last few weeks I have seen a very good placement strategy by FX channel (in contrast to the colonge in the baby aisle I saw over the weekend).
I watch “Damages” on FX and last season there was a smoldering cowboy love interest for the main character. The cowboy was played by Timothy Olyphant. Here’s what I’ve seen:
- Over the last few weeks they have been running advertisements for Timothy Olyphant’s new FX series “Justified”
- I added a season pass on my Tivo for “Justified” just days before the series premiere
- During this week’s episode they ran an ad for an old Timothy Olyphant movie, “Hitman” that was going to be shown before this week’s episode of “Justified”
- Since I have Tivo and am not tied to the TV schedule, I was watching “Damages” during the presentation of “Hitman.” But I went and added “Hitman” to my Netflix queue so the ad still worked.
Now that’s how you do “product placement.”
Msg sent via CableONE.net MyMail – http://www.cableone.net